Ideopay-Loan App UX Case Study

4 min readApr 24, 2023

IdeoPay offers a smart, intuitive, and hassle-free experience.
Apply for a loan today and enjoy a better borrowing experience.

Background

The objective is to design an application that would help people by providing loans. The product aims to make financial relations between people and organizations as simple, secure, and reliable as possible. Something else we set out to do was give the app a more modern look and feel in order to attract younger customers.

Primary Research

Conducting Stakeholder’s Interview

Conducting Stakeholder Interview helps us clearly understand the business, its market segmentation, its main target users, what are the business’s pain points, needs, and challenges.
By highlighting pain points, needs, and challenges we focus our aim on working on those.
Stakeholder Interviews are usually one-to-one interviews where we form a questionnaire to lead the discussion. The nature of the interview is kept open to allow more and more questions to follow, increasing greater understanding.
With Ideopay we conducted the interview online over Google Meet and the team prepared a list of questionnaires for Ideopay the discussion helped the Design Team to understand in-depth how Ideopay Functions.

Pain Points

High-interest rates and service charges
The rigorous processes required for verification and loan accessibility
Aggressive debt collection strategies

Conducting User Survey

To understand user behavior with respect to choosing the right product, the process of buying the products and using them in their daily life. Also, to understand their propensity to use a single brand website.
1. Mental Model
2. Needs/ Preferences
3. Satisfaction of users
Stakeholder Interviews are usually one-to-one interviews where we form a questionnaire to lead the discussion. The nature of the interview is kept open to allow more and more questions to follow, increasing greater understanding
With Ideopay we conducted the interview online over Google Meet and the team prepared a list of questionnaires for Ideopay the discussion helped the Design Team to understand in-depth how Gaia Functions.

User Research

70.6%: Users are more likely to take loans when the process required to get them is made easier
and faster.

35.3%: An app with a simple and fast UX would be more likely to guarantee user retention.

13.2%: Individually tailored interest rates and repayment terms would attract and retain users.

The following data visualization is the analysis of the user survey

Basis the brand & stakeholder interviews and our secondary research, we came up with questions to conduct an online Survey that can steer us in the right direction for website design. The results will help us to create a smooth experience for Ideopay users and reduce the pain points for them.

User Persona

I believed that there were two main user groups that needed to be addressed: the tech-savvy users who require a more aesthetically pleasing interface, and the middle-aged and elderly customers who require usability and accessibility.

Wireframe

Low Fidelity

Low-fidelity wireframes present big ideas in a simple way. You can visualize the structure of your new creation. You’ll identify what works and what needs improvement before you move on to adding more technical detail and user testing.

High Fidelity

I began to design my first wireframes using Invision. I made sure to prioritize features that would address the needs of the users throughout the App.

The Final Design

There are some of the final design screens that we want to share with you

https://www.figma.com/file/DXm4X6g4Fmf0U4ihF1JaI8/IdeoPay-App?node-id=0-1&t=BXHnZAOc89Ij5whV-0

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